Robert J. Welcenbach

Robert J. Welcenbach has been nominated and selected by the legal community as a Milwaukee Personal Injury and Class Action Super Lawyer every year since 2008.

Robert J. Welcenbach

Robert Welcenbach is licensed in Wisconsin and California and specializes in the areas of personal injury, wrongful death, semi-truck accidents, auto accidents, motorcycle accidents, consumer class actions, and civil litigation. Bob is a passionate trial attorney who is dedicated to helping people who have been injured due to no fault of their own and who have been denied justice by insurance companies and corporations.

Bob has tried over 30 trials, has prosecuted over 40 appeals in Wisconsin and Federal Court, and has had 7 cases before the Wisconsin Supreme Court over his career.  Many of Robert’s appeals have focused on consumer class actions for victims who have suffered financial and emotional harm due to corporate misconduct.  He has more class action appellate decisions than any other lawyer in Wisconsin and has been instrumental in developing the caselaw surrounding class actions.

Bob is frequently asked to present both in Wisconsin and nationwide to other trial lawyers on topics of personal injury and civil litigation.

In 2012, Robert was invited to attend the Gerry Spence Trial Lawyers College in Dubois, Wyoming.  He spent a month there working with and learning from some of the best lawyers in the country.


Areas of Practice

  • Personal Injury
  • Consumer Violations
  • Consumer Class Actions
  • Truck Accidents
  • Car Accidents
  • Motorcycle Accidents
  • Wrongful Death
  • Slip and Falls


  • Marquette University Law School
    • Law Review: Marquette Law Review
  • Gerry Spence Trial Lawyers College
    • 2012 Three Week Course Graduate
  • University of Wisconsin, Madison – B.A.

Bar Admissions

  • California
  • Wisconsin
  • U.S. District Court Eastern District of Wisconsin
  • U.S. District Court Western District of Wisconsin
  • U.S. Court of Appeals 7th Circuit

Professional Associations and Memberships

  • Consumer Attorneys of California (CAOC)
  • Consumer Attorneys Association of Los Angeles (CAALA)
  • American Association for Justice
    • Elected AAJ State Delegate for the State of Wisconsin
  • Wisconsin Association for Justice
      • Elected Board Member 2016
  • Milwaukee Bar Association
  • Waukesha Bar Association
  • Dane County Bar Association
  • American Bar Association

Below are just a few of the cases where he prevailed for his clients

  • $43 Million Settlement after he successfully argued a class action case to the Wisconsin Supreme Court that healthcare providers and their business associates had illegally charged fees for patient medical records under Wis. Stat. 146.83.
  • $12 Million Jury Verdict for Slip and Fall
  • Successfully argued to have the theft of contractor law apply to the installation of computer cabling before the Wisconsin Supreme Court.
  • Successfully argued to overturn the equitable parent doctrine before the Wisconsin Supreme Court.
  • Obtained a $9,098,251.28 judgment in a wrongful death case on behalf of an estate and minor children.
  • $2.4 million verdict for a client rear-ended by a commercial truck.
  • $1.3 million recovery for the children of a wrongful death victim.
  • Successfully argued to the Wisconsin Tax Appeal Commission to exempt the transfer tax on a building worth $31 million dollars from an existing corporation to a newly developed special-purpose bankruptcy-remote entity.
  • Successfully tried an over-assessment of real estate tax case for a client in which the Court reduced the value of a golf course by over $5 million dollars thereby recouping over $170,000.00 in back taxes.

Below are some other appearances of Robert J. Welcenbach in the media

  • Robert Welcenbach provides his legal insights on the unfolding situation regarding Sun Badger Solar’s receivership and its implications on customers who potentially stand to lose thousands of dollars. Details in this TMJ4 news article.
  • Robert Welcenbach co-hosted a webinar, offering valuable strategies on how to transform a zero-offer, disputed liability case involving preexisting conditions into an excess verdict. See more here.

Attorney Robert J. Welcenbach

Named as a Top 100 Trial Lawyer by the National Trial Lawyers Association

Lawyer Robert Welcenbach | Top Attorney Personal Injury

View Robert Welcenbach's profile on LinkedIn